Making a Play | Cory Foy LLC

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Business Strategy with Wardley Mapping

Talks

Defending Commoditization: Using Wardley Maps to Map Gameplays and Strategies to Stay Ahead in Your Market (64:47)
Strategic Play – Doing the Right Thing at the Right Time
Navigating Product Development with Wardley Mapping (66:38)

Mapping Basics

Your First Map (4:07)
Agile, Lean and Six Sigma (3:31)
Value Chains (3:25)
Team Capabilities (4:04)
Being Eaten from Below (3:44)
Pioneers, Settlers, Town Planners (4:14)

Doctrine

Doctrine Overview (5:08)
Communication (6:18)
Development (7:37)
Operations (8:02)
Structure (10:15)

Strategy

Gameplay Basics (3:50)
Innovate, Leverage, Commoditize (2:52)
Negative Gameplays (4:19)
Tower and Moat (6:36)
Landscape and Climate (3:44)
Making a Play (5:23)

Product Positioning

Competitive Alternatives (3:38)
Unique Attributes (5:03)
Target Market Characteristics (4:34)
Market Categories and Relevant Trends (4:46)

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Making a Play

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